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What PR Really Looks Like Behind the Scenes (and Why Most Entrepreneurs Skip the Most Important Steps)
Public relations has become one of those buzzwords people throw around when they’re ready to “get seen.” Entrepreneurs say they want press, visibility, interviews, and brand awareness — but very few understand what it really takes to get there. Behind every glossy feature, every viral moment, every polished interview… is a process. A strategy. A story. And a whole lot of work that never shows up on the timeline. As a publicist and media founder who has helped Black women entr

Fancy
Dec 5, 20252 min read


Visibility is Self-Love: How Showing Up Can Shift Your Business & Energy
Have you ever caught yourself dimming your light because you worried you’d make others comfortable? Maybe you skipped posting your wins or second-guessed showing up online because you didn’t want to seem “too much” or people get tired of seeing you. The truth is, visibility is not vanity — it’s self-love. When you choose to be seen, you’re declaring that your work, your voice, and your story are worthy of the spotlight. And they are! What Visibility Really Means for Black Wom

Fancy
Nov 7, 20253 min read


Spotlight on Visibility: The District Darling PR Package
The District Darling PR Package is the ultimate tool for Black businesswomen looking to elevate their visibility and make a lasting...

Fancy
Apr 14, 20252 min read


Stay Ready So You Don’t Have to Get Ready: The Power of Staying Relevant
Photography by Jacob Wackerhausen. Listen, the game is always changing, and if you want to win, you have to stay in the mix. In business,...

Fancy
Feb 24, 20253 min read


End-of-Year PR Tips: Previewing Exciting Plans
Previewing exciting plans for the new year is a strategic way to generate anticipation and excitement around your brand or organization.

Fancy
Dec 21, 20242 min read


Glow Gift Guide: Shop Black-Owned Brilliance This Holiday Season
Glow Gift Guide by SwagHer Magazine is here to make your holiday shopping extra special this year!

Fancy
Dec 18, 20241 min read


Thought Leadership Is Powerful
Photo by fizkes. Thought leadership is a powerful way to grow your personal brand. These leaders are authorities or experts in a...

Fancy
Nov 26, 20241 min read


Get to Know Your Media Outlets!
One thing I personally am annoyed by is PR pitches for individuals who do not fit our brand. I know I can’t be the only one. This brings...

Fancy
Jul 6, 20242 min read


7 Mediums to Tap Into for Press
Have you exalted all of your press mediums? Here are seven more you should look into! I’m always looking and connecting with new outlets...

Fancy
Jul 6, 20242 min read
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