Have you exalted all of your press mediums? Here are seven more you should look into!
I’m always looking and connecting with new outlets in pursuit of client placements and collaborations. So I was looking at how we distribute press releases and trying to think of ways to make my list bigger for a particular campaign I was working on. Then it hit me, why not reach out to the colleges and universities my client attended?
When I pitched the idea to her, she liked it, and I set about researching her schools. Out of the four schools to which we pitched her story, two replied, and one published the press release. It was content for the school, placement for the client, and a good look for both. Now that’s what I call a win-win! You can read the press release that was picked up for my client here.
I will also continue to reach out to the other schools because why not shoot for the stars? But I am making a point to ensure you have all of your audiences covered. You may be overlooking at least one or two because you are so focused on bigger or other types of media but let’s not forget the professional, social, and spiritual organizations to which we belong.
Ask yourself who else this news might benefit and how you can reach them. Pay attention to when you see friends spotlighted or profiled in some way. Notice the emails and newsletters that you receive that recognize members or friends of the community. These communications may be opportunities for you.
List of Mediums to Tap Into
Here’s a list of mediums you may want to try:
Schools, colleges, and universities attended
Churches and religious organizations
Professional organizations
Social clubs
Coaching programs
Community newsletters
Local news organizations
Some of these organizations may be eager to work with you, and some may not, but you never know if you don’t reach out. What does it hurt to try? Feel free to share your outcomes with me at fancy@swagher.net.
-Fancy
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