How Nicole Murphy Went From Unsure Where to Show Up to Showing Up Everywhere
While Nicole Murphy focused on building and launching the Barter Black® app, SwagHer PR helped make sure the brand was being seen. Strategic media visibility expanded Barter Black®’s reach, built brand awareness, and created a lasting digital footprint beyond the audiences Nicole could reach on her own.
At a Glance — Key Stats
APP LAUNCH Visibility Built Around Launch | MEDIA COVERAGE Multiple Articles & Interviews | EXPANDED REACH New Audiences Reached |
The Challenge
Where She Was When She Came to Us
Nicole Murphy knew Barter Black® needed greater visibility, but determining where the brand needed to show up—and how to get there—was outside her area of expertise. At the same time, she was focused on other areas of the business, making it difficult to prioritize PR while preparing to launch the Barter Black® app.
“Our biggest visibility challenge was knowing where to be and how to get there.” |
SwagHer PR had already stayed top of mind for Nicole before PR became an immediate priority. When she was ready to focus on visibility, she knew exactly who she wanted to contact.
The Strategy
Our Visibility Approach
With Nicole focused on building the business and preparing for the Barter Black® app launch, SwagHer PR helped create consistent visibility and brand awareness through media coverage and interview opportunities.
What We Did:
Built visibility and brand awareness around the launch of the Barter Black® app.
Secured media coverage that introduced Barter Black® to audiences beyond its existing reach.
Generated multiple articles that helped establish a stronger digital footprint for the brand.
Connected Nicole with podcast and interview opportunities.
Maintained communication throughout the process with updates and additional interview requests.
The Results
What Opened Up
Nicole described the result simply: “I was showing up everywhere!” As she concentrated on the business and prepared to launch the Barter Black® app, the brand was gaining visibility through media coverage and interviews without requiring her to manage that process herself.[1–2 sentence lead-in. Build anticipation before the result cards.]
MEDIA VISIBILITY “Showing Up Everywhere” Barter Black® appeared in media Nicole did not expect, including The Baltimore Times. | EXPANDED AUDIENCE New Audiences Reached Media exposure helped the brand reach audiences Nicole said it otherwise would not have reached. |
DIGITAL FOOTPRINT Multiple Articles About Barter Black® Nicole identified the lasting digital footprint created by the volume of coverage as one of the strongest outcomes. | BRAND AWARENESS Visibility Around the App Launch SwagHer PR helped create the brand awareness Barter Black® was seeking as it prepared to launch its app. |
The Shift
Beyond the Metrics
For Nicole, increased visibility meant being able to focus on building Barter Black® while trusting experts to keep the brand visible. The resulting articles and interviews helped introduce the concept of bartering to audiences who may not have otherwise encountered the business.
That coverage was particularly valuable because, as Nicole explained, Barter Black® is not a business people necessarily understand immediately. Having multiple articles about the company created resources that could explain the brand while helping it remain top of mind.
The impact also extended beyond individual placements. Nicole identified the digital footprint created by the media coverage as one of the most valuable outcomes of the partnership.
In Her Own Words
“Having an expert in PR consistently making sure you show up even when you can’t is a great investment to prioritize.” — Nicole Murphy, Barter Black® |
What’s Next
The Doors That Opened
MOMENTUM IN MOTION Media coverage helped Barter Black® build awareness around its app launch while creating a digital footprint that extends beyond any single placement. Nicole specifically highlighted podcast interviews and The Baltimore Times article as standout wins from the experience. The increased visibility also helped introduce bartering as an option to audiences who may not have previously considered it. |
Ready for Your Story? SwagHer PR helps Black women entrepreneurs get seen, get booked, and get paid — without shrinking to fit in. Your visibility is a business strategy. |
→ Book a Visibility Strategy Call at swagherpr.com
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